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Taking technology to a new level!

How does a company combat media coverage of food safety issues plaguing China? If you are Chinese search engine giant Baidu – you invest in ‘smart chopsticks’ to  sample your meal for food safety scares. What a cool way to take negative media, put a technological spin on the issue and turn it into a lucrative business idea. To learn more, read the article at the link below.

Baidu 'Smart Chopsticks'

Tags > advertising, Baidu, food safety, marketing, search engine, smart chopsticks, technology, Technology Marketing